Aesthetics for Men: What Men Ask Helena About, and How Planning Differs

The short answer

Men ask Helena for the same things most of her clients do: to look less tired, less stern and a little more defined, without a visible change. The treatments overlap with those used for women, but the planning differs. Male faces have different proportions, thicker skin and stronger muscles, and a good result respects that. Everything starts with a £50 consultation.

What men commonly ask about

Forehead and frown lines. The most frequent request. Years of concentrating and squinting leave horizontal forehead lines and a vertical crease between the brows that can read as tired or cross. Anti-wrinkle injections soften the muscle activity behind those lines. They are a prescription-only medicine, provided only after a face-to-face consultation and prescription in line with NMC and MHRA requirements. From £175, with a review at two weeks.

Jaw clenching and a heavy jaw. Many men clench or grind, often at night, and the masseter muscle at the angle of the jaw grows in response. Anti-wrinkle injections into the masseter can ease clenching and, over time, soften a heavy lower face. Helena discusses this alongside advice from your dentist where appropriate.

Chin and jawline definition. A recessed chin or soft jawline can make the face look less distinct in profile. Dermal fillers placed along the chin and jawline add structure. For men the aim is a straighter, more angular line rather than a rounded one. From £300 per area, with facial harmonisation available when more than one area is treated together.

Tired-looking skin. Skin that looks dull, rough or shadowed under the eyes often responds to skin boosters or polynucleotides, which work on skin quality from within over a course of sessions. Skin boosters start from £300 and polynucleotides from £350. Helena asks for at least three months to judge a skin-regeneration course.

Thinning hair. Early hair thinning is a common concern for men in their thirties and forties. Novaderma Aesthetics provides polynucleotides for the scalp (from £400) and scalp microneedling (from £300), both delivered as a course. Helena will be honest about what these can and cannot do, and about when a GP or dermatologist is the better first step.

How planning differs for men

The techniques are shared. The judgement is where the difference lies.

Keeping expression. Men often want to keep more movement in the forehead than women do, and a brow that sits low and flat rather than arched. Helena doses conservatively at the first appointment and reviews at two weeks, because it is easy to add and hard to take away.

Avoiding a feminised look. Lifting the brow tail, rounding the cheeks or adding volume to the lips can look excellent on one face and wrong on another. For most men the plan builds definition along the chin, jaw and cheekbone rather than adding softness, and leaves the lips alone unless asked.

Working with thicker skin and stronger muscles. Male skin is typically thicker and male facial muscles stronger, which affects product choice and dosing. This is one reason a consultation and assessment come before any pricing beyond the starting figure.

Fitting treatment around work. Most of Helena’s male clients want minimal downtime. Anti-wrinkle injections leave little more than small bumps for an hour. Filler can bruise, so she plans around big meetings or events. The aftercare guide explains what to expect in the first week.

The same process, for everyone

There is no separate men’s menu at Novaderma Aesthetics, and no separate pricing. Every client starts with the same £50 consultation of up to an hour: your concerns, a thorough medical history, an assessment and a bespoke plan with treatments sequenced as a journey. Prescription-only treatments are booked for a separate appointment once a prescription is in place. Nothing happens under pressure. The guide to your first consultation walks through the hour in detail.

Many men book a consultation simply to understand what is possible. Some go ahead, some wait, and some are told that skincare or better sleep will do more than a needle. All of those are good outcomes. If you want to check Helena’s credentials first, the safety and standards guide shows you how.

Bottom line

Men come to Helena to look rested and defined rather than different. The common requests are anti-wrinkle injections for forehead and frown lines, masseter treatment for clenching, chin and jawline filler, skin boosters for tired skin and options for thinning hair. Planning keeps expression, avoids feminising the face and respects male proportions. It starts, as it does for everyone, with an honest conversation.